Supply chain analytics has become a crucial tool for organizations worldwide. The growing areas of interest in supply chain analytics are helping businesses stay competitive by providing actionable insights. From predictive analytics to real-time visibility, companies are increasingly leveraging these technologies to enhance efficiency, reduce costs, and improve resilience. In this blog post, we will explore the key areas of interest in supply chain analytics, backed by facts and figures.

1. Predictive Analytics and Forecasting in Supply Chain Analytics
One of the fastest-growing areas of interest in supply chain analytics is predictive analytics. It uses historical data to forecast future outcomes, enabling businesses to manage inventory and plan operations more effectively.
Key Facts:
- The global predictive analytics market was valued at $10.5 billion in 2020 and is projected to grow to $35.45 billion by 2027, according to Allied Market Research.
- McKinsey reports that companies using advanced analytics can reduce forecasting errors by up to 50%.
By reducing uncertainty, predictive analytics allows organizations to plan their supply chain activities more precisely. This is especially important in industries where demand fluctuates frequently.
Related Reading: Read more about improving inventory accuracy in our blog on How to Improve Order Fill Rate in Inventory Management.
2. AI and Machine Learning in Supply Chain Analytics
Another vital area of interest in supply chain analytics is the integration of AI and machine learning. These technologies can process large amounts of data quickly, making it easier to predict supply chain trends and optimize processes.
Key Facts:
- The global market for AI in supply chain management is expected to reach $21.82 billion by 2028, growing at a CAGR of 25.6% according to Research and Markets.
- A study by Capgemini found that 61% of companies using AI in their supply chains reduced logistics costs by at least 10%.
Clearly, AI and machine learning offer immense potential to enhance supply chain efficiency. In turn, these technologies are increasingly becoming a must-have for businesses.
Related Reading: Learn more about AI and machine learning in our blog AI and Machine Learning in Supply Chain Optimization.
3. Real-time Visibility in Supply Chain Analytics
Real-time visibility is another area of interest in supply chain analytics that has gained traction. With the help of technologies like IoT and blockchain, companies can monitor their supply chains in real-time. As a result, they can respond to disruptions faster and reduce inefficiencies.
Key Facts:
- A survey by GEODIS revealed that 62% of supply chain executives consider real-time visibility critical, though only 6% have achieved full supply chain visibility.
- The number of IoT-connected devices in logistics is expected to grow from 11.3 billion in 2021 to 29.4 billion by 2030, according to IoT Analytics.
Having access to real-time data enables organizations to streamline their operations and improve their decision-making.
4. Resilience and Risk Management in Supply Chain Analytics
Risk management is becoming an essential area of interest in supply chain analytics. Supply chains are increasingly vulnerable to disruptions, whether from natural disasters or geopolitical events. Analytics helps companies identify risks and take proactive measures to mitigate them.
Key Facts:
- According to the Business Continuity Institute (BCI), 74% of companies experienced at least one significant supply chain disruption last year, costing businesses an average of $1.3 million per incident.
- Gartner reports that using risk analytics can reduce the financial impact of disruptions by up to 30%.
By investing in risk management, companies can reduce downtime, enhance productivity, and ensure business continuity.
Related Reading: Discover ways to address risks in your supply chain in our blog How Can You Address Discrepancies Found During Inventory Audits.
5. Sustainability in Supply Chain Analytics
As environmental concerns grow, sustainability has emerged as a top area of interest in supply chain analytics. More companies are focusing on reducing their carbon footprints and adopting greener supply chain practices.
Key Facts:
- A 2021 Deloitte Global Survey showed that 45% of consumers are willing to pay more for sustainable products, which has led 65% of companies to invest in sustainable supply chain practices.
- McKinsey reports that companies implementing analytics to optimize their supply chains can reduce carbon emissions by 15–20%.
Sustainability is no longer just a trend but a requirement for businesses aiming to remain competitive in the future.
6. Data-Driven Decision Making in Supply Chain Analytics
Data-driven decision-making remains a critical area of interest in supply chain analytics. By harnessing the power of big data, companies can optimize their operations, forecast demand more accurately, and improve customer service.
Key Facts:
- A study by Boston Consulting Group (BCG) found that data-driven supply chains can increase revenues by 8% and reduce operational costs by up to 10%.
- Gartner reports that companies using data analytics in supply chains are 1.6 times more likely to outperform their competitors.
Making decisions based on data allows companies to avoid costly mistakes and improve overall supply chain efficiency.
Related Reading: Explore more about data-driven supply chains in our blog Leveraging Data Analytics in Supply Chain Management.
7. Digital Twins in Supply Chain Analytics
Digital twins, a virtual model of the physical supply chain, are an emerging area of interest in supply chain analytics. These tools allow businesses to test various scenarios and optimize their strategies without impacting real-world operations.
Key Facts:
- The global digital twin market is projected to grow from $3.1 billion in 2020 to $48.2 billion by 2026, according to MarketsandMarkets.
- Deloitte reports that companies using digital twins can see up to a 10% improvement in operational efficiency and a 5% reduction in unplanned downtime.
Digital twins provide invaluable insights, making it easier for businesses to make informed decisions.
8. Supply Chain Collaboration Platforms
Collaboration platforms enable real-time data sharing across supply chain partners, enhancing communication and coordination. As a result, they are gaining importance as a key area of interest in supply chain analytics.
Key Facts:
- The global market for supply chain management software is expected to grow from $18.5 billion in 2021 to $32.31 billion by 2028, with a CAGR of 8.5% according to Fortune Business Insights.
- IDC found that companies using collaboration platforms saw a 20% improvement in order accuracy and 15% faster order processing times.
Effective collaboration improves the overall supply chain performance by aligning suppliers, manufacturers, and customers.
9. Omnichannel Supply Chain Management
In the era of e-commerce, omnichannel supply chain management has become a significant area of interest in supply chain analytics. Companies are now managing inventories and deliveries across both physical and online channels, creating new challenges and opportunities.
Key Facts:
- According to Statista, 45% of retailers had omnichannel strategies by 2022, up from 20% in 2018.
- McKinsey reports that companies adopting omnichannel strategies see a 15–30% increase in customer satisfaction due to faster deliveries and better stock availability.
Omnichannel management ensures that companies can meet customer expectations, regardless of the channel they choose to interact through.
10. Ethical and Social Compliance in Supply Chain Analytics
Lastly, ethical sourcing and social compliance have become critical areas of interest in supply chain analytics. Consumers increasingly value transparency and accountability, and analytics can help companies ensure their suppliers comply with labor laws and ethical standards.
Key Facts:
- According to a PwC survey, 67% of consumers prioritize ethical sourcing when choosing a brand.
- Analytics tools help companies monitor supplier practices and ensure compliance with ethical and social standards, reducing reputational risk.
Conclusion
The various areas of interest in supply chain analytics are crucial for businesses that want to thrive in today’s complex global marketplace. By investing in predictive analytics, AI, sustainability, and real-time visibility, companies can not only optimize their operations but also build a resilient and sustainable supply chain for the future.
Related Reading: For more insights into inventory optimization, read our blog Understanding Inventory Optimization in Supply Chain Analytics.